About Us

About Us

ICERTIAS: Helping Consumers Worldwide

By distinguishing the leading companies ICERTIAS helps consumers more easily locate those that are truly worthy of their attention and their money.

Cutting Edge Organisation

Behind the Customers’ Friend programme stands the international organisation ICERTIAS - International Certification Association, headquartered in Zurich, Switzerland.

ICERTIAS is a cutting edge, private, politically independent, international market research and certification organisation, which discovers, certifies and rewards companies, products and services of the utmost calibre, directing consumers worldwide to the very best the market has to offer.

Proven Methods

ICERTIAS is the VOICE of consumers. The experience and opinion of consumers constitute the core criteria for prestigious ICERTIAS awards. ICERTIAS makes consumer buying decisions as easy as possible by utilising proven methods to seek out the very best companies, certifying and rewarding the merits of their products and services in the competitive business world of today.

Present on Five Continents

With its Best Buy Award, QUDAL – QUality meDAL and Customers’ Friend certification programmes, ICERTIAS is currently present in over 40 countries on five continents.

Leading media outlets including Bloomberg, CBS, NBC, Fox, The Wall Street Journal, Yahoo News and many more, regularly cite ICERTIAS market research results.

Eminent Laureates

Premier products and services of numerous eminent international companies proudly carry ICERTIAS certification accolades including Allianz, Billa, Bosch, Danone, Deichmann, Delhaize, dm drogerie markt, Dr. Oetker, Du Pont, Ericsson, Exxon Mobil, Heineken, Henkel, Kaufland, Lactalis, Lidl, Mondelēz, Nestlé, Novartis (Sandoz), P&G, Samsung, Swarovski, Spar, T-Mobile, UniCredit, Unilever, Vodafone and many others.

For the Digital Era

An organisation founded in 2011 – ICERTIAS launched and developed when the ubiquitous Internet, mobile smart devices, e-commerce and social digital networks fundamentally changed the habits of consumers worldwide. Prestigious and worldwide respected ICERTIAS certification programmes were developed precisely in this new age, for this new era.

From Switzerland with Love

Established in Switzerland in 2011, the ICERTIAS organisation is registered as “ICERTIAS – International Certification Association GmbH” in the Commercial Register of the Canton of Zurich.

        Too many organizations emphasize the things they believe are important - product features, specific channels, packaging, and so on but often overlook or neglect small but important components of the process or customers' experience.  

Inc., 28 Feb, 2018

        Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.        

Steve Jobs