Behind the Customers’ Friend programme stands the international organisation ICERTIAS - International Certification Association, headquartered in Zurich, Switzerland.
ICERTIAS is a cutting edge, private, politically independent, international market research and certification organisation, which discovers, certifies and rewards companies, products and services of the utmost calibre, directing consumers worldwide to the very best the market has to offer.
ICERTIAS is the VOICE of consumers. The experience and opinion of consumers constitute the core criteria for prestigious ICERTIAS awards. ICERTIAS makes consumer buying decisions as easy as possible by utilising proven methods to seek out the very best companies, certifying and rewarding the merits of their products and services in the competitive business world of today.
With its Best Buy Award, QUDAL – QUality meDAL and Customers’ Friend certification programmes, ICERTIAS is currently present in over 40 countries on five continents.
Leading media outlets including Bloomberg, CBS, NBC, Fox, The Wall Street Journal, Yahoo News and many more, regularly cite ICERTIAS market research results.
Premier products and services of numerous eminent international companies proudly carry ICERTIAS certification accolades including Allianz, Billa, Bosch, Danone, Deichmann, Delhaize, dm drogerie markt, Dr. Oetker, Du Pont, Ericsson, Exxon Mobil, Heineken, Henkel, Kaufland, Lactalis, Lidl, Mondelēz, Nestlé, Novartis (Sandoz), P&G, Samsung, Swarovski, Spar, T-Mobile, UniCredit, Unilever, Vodafone and many others.
An organisation founded in 2011 – ICERTIAS launched and developed when the ubiquitous Internet, mobile smart devices, e-commerce and social digital networks fundamentally changed the habits of consumers worldwide. Prestigious and worldwide respected ICERTIAS certification programmes were developed precisely in this new age, for this new era.
Established in Switzerland in 2011, the ICERTIAS organisation is registered as “ICERTIAS – International Certification Association GmbH” in the Commercial Register of the Canton of Zurich.
Too many organizations emphasize the things they believe are important - product features, specific channels, packaging, and so on but often overlook or neglect small but important components of the process or customers' experience.Inc., 28 Feb, 2018