FORA supermarket Ukraine is a proud bearer of the prestigious international accolade "Customers' Friend - Because It’s You We Care About”, awarded exclusively to companies that have a exceptional relationship with their customers and clients
In order to earn the "Customers' Friend - Because It’s You We Care About” medal and ‘Dedicated to Excellence’ status, FORA Ukraine has gone through a detailed research and verification process based on four major analytical “pillars”: 1. Reputation; 2. Communication and Social; 3. User Experience; and 4. Trust.
Each of these analysed “pillars” is divided into additional subsections that are individually evaluated. “Reputation” is evaluated on the basis of ten separate subsections: Relationship with Customers; Customer Support; Relationship with Employees; Relationship with Business Partners; Innovation; Financial Stability; Quality of Products and Services in the Market; Competitiveness and Social Responsibility. In Communication and Social three subgroups are assessed: Media Relations; Digital Communication; and Classic Communication.
In User Experience five subgroups are evaluated: Intuitiveness; Simplicity; Speed; Durability; and Availability. In Trust the following subgroups are assessed: Competence; Reliability; Integrity; and Transparency.
By signing the official Customers’ Friend Declaration - which commits companies to maintaining a superior, model relationship with their customers, partners and employees - FORA supermarkets Ukraine have met all the conditions in full for bearing the prestigious accolade “Customers’ Friend - Because It’s You We Care About” and international status ‘Dedicated to Excellence’.
Only the best companies, products and services on the market are awarded medals by the ICERTIAS Customers' Friend certification program. The Customers' Friend affiliation serves the purpose of providing assistance to consumers seeking out the best in the market and offers an ardently chosen selection of companies, products and services worthy of the consumers' attention and money. To be awarded a medal by the ICERTIAS Customers' Friend program, companies, products and services must provide their customers with a proven premium experience.