FORA supermarket Ukraine is a proud  bearer of the prestigious international accolade "Customers' Friend - Because It’s You We Care About”, awarded exclusively to companies that have a exceptional relationship with their customers and clients

In order to earn the "Customers' Friend - Because It’s You We Care About” medal and ‘Dedicated to Excellence’ status, FORA Ukraine has gone through a detailed research and verification process based on four major analytical “pillars”: 1. Reputation; 2. Communication and Social; 3. User Experience; and 4. Trust.


Each of these analysed “pillars” is divided into additional subsections that are individually evaluated. “Reputation” is evaluated on the basis of ten separate subsections: Relationship with Customers; Customer Support; Relationship with Employees; Relationship with Business Partners; Innovation; Financial Stability; Quality of Products and Services in the Market; Competitiveness and Social Responsibility. In Communication and Social three subgroups are assessed: Media Relations; Digital Communication; and Classic Communication.

In User Experience five subgroups are evaluated: Intuitiveness; Simplicity; Speed; Durability; and Availability. In Trust the following subgroups are assessed: Competence; Reliability; Integrity; and Transparency.



By signing the official Customers’ Friend Declaration - which commits companies to maintaining a superior, model relationship with their customers, partners and employees - FORA supermarkets Ukraine have met all the conditions in full for bearing the prestigious accolade “Customers’ Friend - Because It’s You We Care About” and international status ‘Dedicated to Excellence’.