BILLA was founded in Austria in 1953. BILLA operates stores in four European countries: Austria, Czech Republic, Slovakia and Bulgaria. 1996 was the year when BILLA became part of the international REWE group, based in Germany.


The company opened its first supermarket in Bulgaria in 2000 and has since then expanded to cover 38 Bulgarian cities, operating a total of 131 supermarkets as of June 2020.


The success of BILLA is primarily due to its employees, who make BILLA a unique supermarket and bring their customers an exceptional shopping experience.


ICERTIAS Customers' Friend


BILLA  will continue with its efforts to provide Bulgarian customers high-quality products at a fair price, together with great customer service. To confrim that and to maintain a high-quality customer service BILLA has qualified for the Customers' Friend certificate and accolade.


To earn the "Customers' Friend - Because It's You We Care About" medal BILLA in Bulgaria has gone through detailed research and strict verification process based on four major analytical "pillars": 1. Reputation; 2. Communication and Social; 3. User Experience; and 4. Trust.


Thanks to earning high marks, BILLA has legitimately earned the right to bear the medal Customers' Friend.