BENU pharmacy has 400 locations throughout Serbia. Pharmacy institution BENU is the largest chain of pharmacies in Serbia and is part of the large international company PHOENIX from Germany. What makes BENU stand out on the market is the constant work with employed pharmacists on improving and getting to know the latest achievements in medicine and pharmacology, to offer patients the best possible advice.

ICERTIAS Customers' Friend


BENU will continue with its efforts to provide Serbian customers high-quality products at a fair price, together with great customer service. To confirm that and to maintain a high-quality customer service BENU has qualified for the Customers’ Friend certificate and accolade.


To earn the "Customers' Friend - Because It’s You We Care About” medal BENU in Serbia has gone through detailed research and strict verification process based on four major analytical “pillars”: 1. Reputation; 2. Communication and Social; 3. User Experience; and 4. Trust.


Thanks to earning high marks, BENU has legitimately earned the right to bear the medal “Customers’ Friend - Because It’s You We Care About” and status „Customers' Friend - Dedicated to Excellence”.