The first Aroma market was opened in 2012 in Serbia and it operates within the Expo Group, which was founded in 1991.


Since it arrived in Serbia, AROMA has undergone a dynamic development, which to this day is accompanied by an annual increase in the number of operating stores.


The success of AROMA is primarily due to the employees who make AROMA a unique supermarket and bring their customers an exceptional shopping experience.


ICERTIAS Customers' Friend


Companies must have a proven experience of exceptional customer service to receive ICERTIAS Customers' Friend certification. All nominees must go through a rigorous evaluation and verification process based on four analytical pillars: reputation, communication and social networking, user experience and trust.


Having received high marks for all four pillars, AROMA has earned the right to continue promoting its "Customers' Friend – SUPERIOR EXCELLENCE status.