AKSA started operating in 1994 as a small shop in the Medaković settlement. Today, AKSA's family consists of 24 stores in 19 cities throughout Serbia and Bosnia and Herzegovina.

AKSA is one of the leading chains of baby and children's equipment in Serbia. In one place it offers baby equipment, strollers, car seats, furniture, food, cosmetics, toys, clothes and footwear for children.


They win the hearts of parents with our concept "Everything for babies in one place", they closely follow innovations in the market of children's equipment and fashion trends.


ICERTIAS Customers' Friend


AKSA  will continue with its efforts to provide Serbian customers high-quality products at a fair price, together with great customer service. To confrim that and to maintain a high-quality customer service AKSA has qualified for the Customers' Friend certificate and accolade.


To earn the "Customers' Friend - Because It's You We Care About" medal AKSA in Serbia has gone through detailed research and strict verification process based on four major analytical "pillars": 1. Reputation; 2. Communication and Social; 3. User Experience; and 4. Trust.


Thanks to earning high marks, AKSA has legitimately earned the right to bear the medal Customers' Friend.